About Compound
Built by people who ran CRO the hard way.
For years, we ran a conversion optimization agency. We delivered results. But the model was broken — slow, opaque, expensive. So we built the system we wished we'd had.
I started Northpeak because I believed that most DTC and SaaS brands were leaving significant revenue on the table — not because their products weren't good, but because nobody was systematically testing what worked.
We ran experiments, delivered audits, made decks. And clients got results. But the model never fully worked. Each engagement started from zero. Learnings disappeared when the contract ended. Testing happened at agency speed, not internet speed.
The agencies charged $10–25K/month. The SaaS tools were self-serve but required a PhD to interpret. The in-house option meant hiring someone whose first 90 days were spent building infrastructure, not running tests.
None of those options compounded. That's what I set out to fix.
Compound is the CRO system I wanted to sell to clients but couldn't build in spreadsheets. AI handles the research, hypothesis generation, and variant creation. Deterministic code handles the execution. A human operator (me or a Compound-certified team member) sits in the middle, reviewing every test before it goes live.
The result: a test live in 48 hours. Revenue impact tracked to the dollar. Every win logged to a knowledge base that makes the next test smarter. A system that gets better every week.
Navi Kang
Founder, Compound / Northpeak
What we stand for
Principles we build by.
Honesty over comfort
We tell you what's actually costing you conversions — not what's easiest to hear. A clear diagnosis is a gift, even when it stings.
Systems, not heroics
One great campaign matters less than a machine that runs great campaigns every week. We build the infrastructure, not the one-off win.
Ownership at every level
You own your data, your experiments, your results. Real ownership means the capability stays with you when the engagement ends.
Small teams, massive leverage
You don't need a 15-person growth team. You need systems that multiply what a small team can do. That's what AI is for.
Prove it in dollars
Percentages are for presentations. Every metric we track ties back to actual revenue impact. That's the only number that earns trust.
Excellence is non-negotiable
We hold every test to the same standard: statistically sound, visually right, on-brand, and deployed clean. No half measures.
The vision
Every growth team runs
on a system that compounds.
The CRO market is broken in a specific way: the best results come from the most expensive agencies, and everything cheaper either requires deep expertise or produces shallow insights.
We believe AI has changed the unit economics of research and experiment design completely. What took a senior strategist two weeks now takes a well-designed system two hours. We've built that system.
The roadmap: start with CRO, expand to SEO content creation, then to a full website growth platform. The compounding advantage builds on itself — just like the tests do.
Want to see what Compound finds on your site?
Submit your URL and we'll personally run a full AI audit and send you the top opportunities. Free. No commitment.
Get my free audit