The CRO system that compounds.
Paste your URL. Get a full conversion audit, prioritized experiments, and live A/B tests — all in one system. Every win builds on the last.
We'll review your site and reach out with your audit. Usually within 24 hours.
Free audit • No credit card • We review every submission personally
The problem
Most sites leave 40% of revenue on the table.
Not because the product is bad. Because nobody's systematically testing what's working.
Agencies take 6–8 weeks to deliver a test
By the time the recommendation lands, the campaign has already moved on. Speed is the whole game.
Gut feel > data for most test decisions
90% of A/B tests are HiPPO-driven. The highest paid person's opinion, not the highest-signal opportunity.
Results disappear into decks nobody reads
Test wins don't compound because learnings aren't systematized. Every engagement starts from zero.
What Compound is
Not an agency.
Not just software.
A system that compounds.
Compound combines AI research, experiment design, and live A/B testing into one connected workflow. Every test builds on the last. Every win is documented. The system gets smarter as you grow.
Step 1
AI audit
→ find what's costing you
Step 2
Live tests
→ prove each hypothesis
Step 3
Compounding wins
→ revenue that stacks
How it works
From URL to live test in 48 hours.
The full CRO workflow — research, prioritization, design, launch, and results — automated and orchestrated by AI.
Crawl
AI crawls every page, reading design tokens, copy, page structure, and GA4 performance data.
Audit
32+ research signals mapped to CRO playbook patterns. Every problem is scored, ranked, and explained.
Hypothesize
AI generates statistically-sound hypotheses with success probability, expected lift, and revenue model.
Launch
Variant code + GrowthBook experiment created automatically. QA verified. GTM published.
Compound
Wins documented to knowledge base. Next sprint recommendations informed by what already worked.
The platform
Everything in one view.
Research, roadmap, experimentation, and results — connected. North AI answers any question about your site performance instantly.
Your checkout page has a 2.1% drop-off on mobile between cart and payment. This is your highest-revenue opportunity right now — fixing it could add $8,200/mo.
What experiment should we run first?
Run CHECKOUT-MobileCTA-Sticky — sticky CTA button on mobile checkout. High confidence (82%), 3-day QA, estimated +0.6% CVR. Ready to launch?
Why Compound
Better than an agency. Faster than in-house.
The traditional options are broken. Compound is built for teams that need real results without the overhead.
| CRO Agency Traditional | In-House DIY Tools | Compound Recommended | |
|---|---|---|---|
| Time to first test | 6–8 weeks | 2–4 weeks | 48 hours |
| Monthly cost | $8,000–$25,000 | $2,000–$5,000 | $299–$2,497 |
| AI-powered research | ✗ | ✗ | ✓ |
| Experiment auto-launch | ✗ | ✗ | ✓ |
| Revenue attribution | Monthly report | Manual | Real-time |
| Knowledge compounds | ✗ | Maybe | ✓ |
| Scales with your team | ✗ | ✗ | ✓ |
Speed matters
Every week without testing is revenue left behind.
At 2% average lift per test, running 1 test/week vs 1 test/month:
$240K+ additional revenue
in a single year, on a $500K/yr revenue base
Pricing
Start free. Scale when it works.
Every plan includes full AI research, prioritized experiments, and revenue attribution. No surprise overages.
Self-Serve
Run your own tests with AI guidance.
- Full site AI audit
- GA4 + Clarity integration
- 10 experiments/mo
- GrowthBook auto-launch
- Revenue attribution
- North AI (50 queries/mo)
- 1 site
Managed
AI + human operator. We run it with you.
- Everything in Self-Serve
- Unlimited experiments
- Done-with-you setup
- Landing page optimization
- Slack support
- Up to 3 sites
Scale
Full-service CRO. We own the system.
- Everything in Managed
- Weekly strategy calls
- White-label reports
- SEO content pipeline
- Priority support
- Unlimited sites
Already have VWO or Optimizely? Try Intelligence at $97/mo. · Enterprise? Let's talk →
Why we built this
I ran a CRO agency. We charged $12K/month and delivered results — but the model was broken. It took six weeks to ship a test. Learnings disappeared when the engagement ended. Clients had no visibility until the monthly call.
I built Compound to do what an agency can't: run the whole system in real time, make every test build on the last, and put the operator — not the consultant — in control.
Navi Kang
Founder, Compound / Northpeak
Values
Built on principles that compound.
Honesty over comfort
We show you what's actually breaking your conversions, not what's easiest to hear. Clarity is a gift.
Systems over heroics
One great test matters less than a system that runs 50 great tests. We build the machine, not the monument.
Ownership at every level
You own your data, your tests, your results. We give you the system — you build the compounding advantage.
Prove it in dollars
Percentages are for presentations. Every metric ties back to revenue impact. That's the only number that matters.
Small teams, big leverage
We build for operators who don't have a 20-person growth team. AI multiplies your capacity, not your headcount.
Compounding by design
Each test should make the next one smarter. The system should get better every week, not just the results.
Results
The numbers speak for themselves.
2.1×
Average CVR lift
across active experiments
$84K
Average revenue added
in first 90 days
48 hrs
Time to first live test
from URL to running experiment
Get early access.
Free audit included.
Share your site URL and we'll personally review it, run a full AI audit, and walk you through the top 3 conversion opportunities — before you pay a cent.